I'm Delphine Rieutord. I structure and amplify communication for companies that want to go further.

My 25 years of experience, gained in both international companies and communications agencies, enable SMEs to benefit from a level of strategic thinking and execution that is often associated with much larger organisations. This experience allows me to bring: - Proven communication strategies developed in demanding business environments. - The ability to anticipate challenges thanks to experience across growth, transformation and international projects. - High standards of consistency and quality, developed in organisations where reputation and corporate image were business-critical. - The ability to work alongside CEOs as a strategic partner, speaking the language of business rather than communication alone. As a result, SMEs gain access to senior communications leadership without the need to recruit a full-time executive.

My specialisation reflects the sectors in which I have built most of my career and where I have developed the deepest expertise. It is based on: - Extensive hands-on experience in digital, B2B and e-commerce environments. - A strong understanding of the business challenges faced by growing companies. - In-depth knowledge of B2B communication, where credibility, trust and expertise play a central role. - Familiarity with digital-first businesses, where visibility, reputation and executive thought leadership have become essential competitive advantages. This enables me to become operational quickly, without a lengthy learning curve about your industry or business model.

No. My experience enables me to support small businesses, SMEs, mid-sized companies and large international organisations. My decision to focus primarily on SMEs is a positioning choice, not a limitation of my experience or capabilities. Throughout my career, I have worked with organisations of very different sizes, including: - Small businesses and SMEs. - Mid-sized companies. - International organisations, particularly at eBay, where I led communication initiatives across France and Europe. - Executive Committee experience as Chief Marketing Officer at idealCO. Today, I primarily support SMEs because they often need senior communications leadership but do not yet require, or cannot justify, a full-time Communications Director.

Having worked both in communications agencies and in senior in-house leadership positions gives me a balanced perspective on the realities of both worlds. This enables me to: - Understand business priorities from a leadership perspective. - Appreciate the operational constraints faced by agencies and specialist partners. - Act as an effective bridge between CEOs and external providers. - Combine strategic thinking with high standards of execution. This dual experience allows me to become a trusted strategic partner who can align business objectives with communication execution.

The role of the Communications Director has become significantly more strategic. Today, communication is expected to contribute directly to business growth, reputation and executive leadership. Key developments include: - Digital transformation: communication is now largely driven through digital channels, content and AI-powered tools. - Closer alignment with sales: communication increasingly supports lead generation, customer trust and business development, particularly in B2B environments. - Executive visibility: CEOs are now expected to play an active role in representing their company, especially on professional platforms such as LinkedIn. - More flexible organisations: businesses are increasingly turning to fractional executives for strategic functions, including communications. - Greater demand for authenticity: audiences value genuine, expert-led communication over highly polished but impersonal corporate messaging. These changes reinforce the need for experienced strategic leadership capable of adapting communication to rapidly evolving business environments.