Corporate communication & media relations
Brand platform, key messages, press relations, executive speaking, sensitive issue management
Communication that structures, steers and delivers. To turn intentions into results.
My involvement covers the full scope, from strategy definition through to operational delivery. Integrated into your organisation, I steer your communication over the long term to support your company's growth.
01 — My approach
Understand your challenges and goals before touching your communication
Before defining any action, I start by understanding where you really stand. Your business, your offer, your teams, your challenges, what works and what blocks progress. The communication I structure must serve your growth, not the other way around.
1 - Understand
I talk with you, and with your teams when needed, to grasp your business reality, your goals and your constraints. I review what already exists in communication: what works, what's missing, what's inconsistent.
2 - Structure
Together we define a clear communication strategy aligned with your priorities. Key messages, positioning, target audiences, levers to activate, organisation to put in place. You know where you're headed and why.
3 - Lead
I build the action plan, set priorities and coordinate. I work with your teams and partners (agencies, freelancers, suppliers). I am the convergence point for everything that touches your communication.
4 - Deliver
I don't stop at strategy. I also step into operational delivery: content production, speaking engagements, media relations, brand platform, sales materials, internal communication, events... What needs to ship, ships.
02 — Areas of expertise
The communication levers I activate to support your growth
Depending on your priorities, I activate all or part of these levers. When your challenges call for it, I activate my partner network to bring in complementary expertise. I then assemble a tailored team - which I lead and coordinate - to deliver a comprehensive solution, with no added complexity on your end.
Editorial strategy & content
Content strategy, articles, case studies, LinkedIn, brand content
Internal communication
Internal communication plans, leadership messages, newsletters, internal events, various materials, web TV
Employer communication
Employer communication, recruitment, onboarding, attractiveness, employee engagement, advocacy
Commercial communication
Sales enablement materials, commercial presentations, sales narratives, case studies, prospecting content
Events & community building
Client events, webinars, conferences, trade shows, partnerships, community building and engagement
Depending on your situation and needs, this approach takes different forms. Below are the ways I can work with you.
03 — Engagement models
3 ways to work together
Fractional communication leadership
I act as your company's fractional Communication Director, on an ongoing basis. I define the strategy, steer the communication plan, execute initiatives, coordinate teams and partners, and support your speaking engagements. You get senior-level governance without the constraints of hiring. For whom: You don't have an in-house Communication Director. Or the role is vacant. Or you want to move forward now, without waiting to recruit. Duration: Long-term engagement, renewable.
Structuring or realigning communication
Your communication exists but isn't governed, coherent or aligned with your company's reality. I step in to restore order and effectiveness. Diagnosis, strategy, messages, operational action plan: you leave with a clear roadmap and the tools to sustain it. For whom: You sense something is blocking progress but don't know exactly what or how to take the topic back in hand. Duration: Time-bound assignment with defined deliverables.
Leading a strategic communication project
You have a pivotal moment to support, such as a launch, repositioning, strategic announcement or transformation. I frame the project, define the communication strategy, and steer deployment and all stakeholders through to completion. For whom: You have a structuring project and want to ensure communication is up to the stakes. Duration: Assignment scoped to the project.
04 — What sets me apart
What you won't find elsewhere
Experience rooted in your world
Digital, e-commerce, B2B, retail, FMCG... I have spent most of my career in these environments. I know their challenges, their codes, which allows me to get to what matters with you from day one.
Strategic depth and hands-on delivery
I understand your company before touching your communication. I do not produce isolated actions, I build a coherent logic.
One point of contact, end to end
You have a single point of contact, from our first conversation through to deliverables. You always know where your communication stands.
Strategy and operations in the same hands
I define the strategy and stay involved in delivery. You do not have to translate recommendations into actions by yourself. That is my job.
05 — Contact
Ready for a first conversation?
I offer a phone or video call, with no obligation, to understand where you are, what you are looking to achieve, and how I can support you.
Let's talk